Journeys @ Well

At Well, members are encouraged to practice healthy habits through incentivized “journeys”, or multi-day tracking and education programs. For our MVP launch, I worked with a cross-disciplinary team to blend fun experiences with clinical techniques in each journey. I continue to lead strategy and research to improve Well’s core feature.

Evaluating the MVP

While journeys have good engagement, there’s still room to grow. To reach a larger portion of our members, I led several user studies via interviews and surveys.

Key pain points include wanting additional control over the duration and pacing of multi-day content, and the ability to choose subtopics that are personally relevant. I redesigned the feature to address these opportunities, and tested the prototype with potential members.

V2 Concepts

After landing on their summary or “journey home” screen, members have the flexibility to choose what to do: track and earn their daily points or read content at their leisure. After either activity, they’ll return to their refreshed journey home screen, where our AI system will cue up any related or important content to do next.

Instead of daily “surprise” content that may cover several subtopics, the chapter model groups content according to theme with member-facing titles. On the journey home, members can choose the chapter(s) to read and easily find past read content.

Initial testing for the v2 concept went very well! All users that my team tested with were interested in tracking every day for select topics, and they appreciated the flexibility to read content asynchronously. The overall UX was well-received, and we continue to refine journeys based on feedback.

product strategy | UI/ux | research

UI/UX lead @ Well